Contrary to current perception, magazine readership has actually increased in the last five years. Magazines can do many things better than the internet, including:

• Magazines drive people to your website. You’ve

invested good money into your internet presence. Magazines are the best way to advertise not only your brand, but your website. Magazines rank No. 1 at influencing consumers to start a search online - higher than new media options. (Source: BIGresearch Simultaneous Media Usage Study)

• Readers choose to spend time with magazines and they

don’t intrude in people’s lives the way other media often does. Readers are in a receptive mode.

• Magazines outperform other media in driving positive

shifts in purchase consideration/intent. (Source:

Dynamic Logic)

• Print advertising makes you look good. A consistent

print campaign says your company is solid, committed and here to stay. Home sellers appreciate seeing their homes in print.

• Show your company’s personality! Magazines are

a great way to introduce your agents along with your listings to the buying public.